Take a Walk on the West Side

West Harbor presented an opportunity to rethink a former industrial zone into a modern, vibrant entertainment district. The 49 acre site is situated in the Port of LA and juxtaposes the grand theater of industry that is the port with the funky, artful seaside town of San Pedro. We collaborated with a diverse team of stakeholders to create the visual identity, signage, collateral, spatial and digital presence that combined the historic industrial nature with an artful coastal inspired edge.