Identity, Collateral, Signage, Space, Web, Consulting
Next ProjectMade In Reykjavik
Sustainability of scale
Flight is designed to provide innovative and sustainable solutions for the office user looking to scale out of co-working. So, when it came to fitting out the private suites located on the top two floors of Flight,our team implemented functional designs that also aligned with the local and sustainable standards core to the building’s ethos. We worked with the developer and architect starting at a very early phase and throughout the building’s construction to ensure sustainability and organic growth were central to the project’s DNA.
Wunder Werkz worked with Zeppelin Development and Dynia Architects to create something with a modern, clean aesthetic that would be a strong platform for brands taking their next steps after co-working but before growing into an international headquarters. From the typography and color palette to the furnishing of the suites and even into the building's virtual presence, we built a brand and space with a cohesive focus on quality and simplicity. Every decision was driven by a goal to create a space where brands and companies could still express their own individual identity while getting an engaging and thoughtful base-level of design in every suite.
“We value a high level of functional design but want the benefits of local production and sustainability. OpenDesk is the best of both." - Jon Hartman
It was imperative to give companies inside of Flight a functional and stylish suite to plug into, but it was also our prerogative to create a system with a low-carbon footprint that utilized locally-sourced materials and supported local craftsmen. We had always been a fan of Open Desk’s ‘open makers’ model in which their London-based designers work with vetted local woodworkers from around the world using sustainable materials and labor to create highly-functional objects. We wanted to make sure tenants had the most flexibility possible, which meant sit-to-stand desks. The only problem, Open Desk didn’t have a powered sit-to-stand solution yet. After a quick trip out to London, we had our first sketches and after some field tests at House Fish (a design-build shop a mere two blocks from our studio), we had our functional prototype. The rest of the space fell together with items from Pablo Lighting, Herman Miller storage and in the huddle rooms, Hay seating.
A flexible design system for a changing world
From a typographic standpoint Flight wanted a system that was dynamic, modern and worked well in a number of mediums but wasn’t overbearing for the tenants. We created FLIGHTst a modern, italicized, stencil face; something that was a subtle nod to the former industrial site and the still active freight train tracks that run behind it. Pairing this with a color palette that was designed with bright tones to excite zones of interest and warm tones to function as accents and nods to the pervasive wood, the brand system was thoughtfully applied to a number of mediums, including signage, web and print.
Wherever possible we used materials that added value while still retaining a light touch. Whether we were using counter-cut vinyl to create optical division and hide acoustic retention panels in the huddle rooms or using clear acrylic that picks up and transmits light for directional signage. The landmark signage has a similar light touch, focusing on numerical elements and using soffits and RTU units for the building branding.
Architect - Dynia Architects
Developer - Zeppelin Development
Fabrication - Housefish
Photography - JC Buck