Identity, Signage, Space, Collateral
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DRIVE is an award-winning, LEED certified, four-story office building on the TAXI campus. The building targets creative businesses by offering enhanced productivity and community through innovative design. The lobby is comprised of active public space including a coffee counter and sandwich shop with extensive seating that opens up to the outdoors. From the beginning we worked with the developer and architects to make sure the DRIVE brand was cohesive and expressed through every element of the project.
We developed the wayfinding and signage system including all aesthetic and egress signage, as well as the brand colors used throughout the project. We designed the typeface by hand which was inspired by vertical structure and strong communities, as well as the materiality used within the building. It is simple and dynamic, with a matching number system, and is used throughout the project including, unit numbers, wayfinding systems and egress signage.
Drive Copy 2
We also designed a modular frosting system for each office unit that allows for views to be semi-obstructed, but not fully blocked. This way, light still passes through the space and remains connected to the rest of the building. This vertical line-work system pairs with the lines within the custom type to allow for unique interplay with light throughout the space.
The system we built expresses itself throughout the building. Hallway conditions, office units and communal spaces were all thoughtfully responded to, and create an immersive, focused and unbroken spacial experience.